//01 About
Craft over convention.
We build sites we’d put our own name on.
//01.A Who we build for
Local service businesses and small retailers — the kind of place where the owner knows their customers by name and runs the place themselves.
Food trucks. Landscapers. Painters. Barber shops. Hair salons. Yoga studios. Coffee shops. Bakeries. Independent restaurants. Neighborhood gyms. Small-batch makers at farmer’s markets.
These businesses have real identities that aren’t getting communicated by what they have now. That’s the problem we solve.
//01.B The eight pillars
The standard every site is built to. Not guidelines — the standard.
Designed for your business, not a category
Your site is built from scratch around what makes your business worth choosing. Visitors can feel that real decisions were made for this specific brand — not that someone swapped a logo into a template.
Type that earns attention
The words on your site deserve to be read. We pair headline fonts that capture attention with body fonts that are easy on the eyes — creating a rhythm that guides visitors naturally through your story.
A color system that means something
Every site is built around a purposeful palette — your brand colors used consistently and with intention. Nothing random, nothing thrown in for decoration. When a color appears, it's there for a reason.
Space that guides the eye
A great site leads the eye. Visitors always know what to look at next — because we design each section with deliberate spacing and visual weight, so nothing feels cluttered, crowded, or easy to miss.
Imagery that works hard
Every image on your site earns its place. We guide you on photography that does a specific job — and build beautifully around whatever you have. No filler stock photos. No decorative clip art.
Motion that feels considered
Subtle animation signals craft. The right movement guides the eye, confirms a tap, or gives your brand personality. Animation should feel natural — not like a trick. And it always respects users who prefer stillness.
Built for the phone first
Most of your customers arrive on a phone. So every Wallink site is designed mobile-first — easy to tap, fast to load, and beautiful on any screen. Desktop is the expansion, not the starting point.
The polish visitors feel but can't name
Fast load times. Smooth scroll. Hover states that feel deliberate. Accessible to every user. A strong Lighthouse score before we hand over a single file. The best work is invisible — because everything just works.
//01.C How we work
Principles we don’t negotiate on.
We ship sites we'd put in our own portfolio.
Every site Wallink ships is one we're proud to show. If it doesn't meet our standards, it doesn't go live. Our reputation is our only marketing.
You own your content. We protect the design.
You can update your copy, prices, photos, hours, and schedule any time you like. The admin panel is built so the design system stays intact no matter what you change — so your site always looks the way it should.
Performance is part of design.
A beautiful site that loads slowly isn't beautiful. We hold a performance budget — fast first paint, lazy-loaded media, optimized assets — before every launch.
Accessibility is the floor, not the ceiling.
Keyboard navigation works. Screen readers can read every page. Color contrast meets WCAG AA. Motion respects prefers-reduced-motion. Not optional.
//08 Start here
Let’s build something that outlasts the competition.
Taking on new projects
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Austin, Texas · Worldwide